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Benefits: SEO vs Pay-per-Click


The main difference between Pay-per-click and SEO is that when you stop your Pay-per-click campaign, the adverts stop and therefore you get no more visits from it. With SEO, you continue to get visits from good natural listings.

Enduring Rankings

SEO is more enduring, so that the work put in cumulates and continues to bring in visits through normal search engine listings. It's possible to stop SEO completely after a few months and carry on getting hits every month. For best effect, ongoing SEO is recommended.

Search Engine Algorithms

Rankings can change when a search engine periodically updates the algorithm (code) that it uses to rank sites. You'll find that previously high-ranked sites can drop to lower rankings and low ranked sites can be bumped up to the top. One of the reasons search engines re-write their scripts is because unethical marketers find ways to cheat the system, then the search engine has to figure out how to fix it.

The SEO techniques we use are in keeping with Good SEO principles and therefore have the best chance of maintaining your good rankings even after Search Engine algorithm updates.

Why use Pay-per-Click?

Your competition may have been paying experts to do their SEO for many years and it's very difficult to expect to compete after just a few months of SEO.

In this case, it is advisable to get instant visits to your site using a Pay-per-click campaign, and simultaneously start work on the SEO. When your website is achieving good natural listings, you can decide whether or not to stop the Pay-per-Click.

However, Pay-per-Click is so affordable that it is advisable to run it in conjunction with ongoing SEO to maximise the amount of visits to your site.

Pay-per-Click can cost as little as R200 per month. This is less than the cost of a once-off smalls advert in a community newspaper, and far less than the cost of printing and distributing flyers. It is a great way to bring in targeted visits - remember, the people that click on your advert are interested in what you have to sell, and you only pay when people click on your advert!





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